Are you geared up for the IoT revolution?

The Internet of Things (IoT) overtook big data as the most hyped technology in 2014. Experts predict that IoT will be a potent and leading business technology-enabler of the next decade. According to an independent research firm, technology and services revenue from IoT is expected to expand from US$1.3 trillion in 2013 to US$3.04 trillion in 2020 with a compound annual growth rate of 13%.

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Digital to attract more than 25% of the IT budgets

Digital growth in India has shown a tremendous spur among organizations and has significantly impacted the consumers, services in the market. Our annual Enterprise IT Trends and Investments Survey titled SMAC 3.0: Digital is Here covers the journey of the Social, Media, Analytics and Cloud (SMAC), areas that have been the latest buzzwords among IT strategists. The survey, which was aimed to capture key IT priorities and initiatives taken by organizations across various sectors, provided meaningful insights from the 267 CIO’s that responded. The results clearly highlight that the direction of the respondents’ current and future plans align with the ‘Digital India’ story.

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Social media marketing trends study 2014

Dinesh Mishra, Partner and Customer Leader, EY and his team launched the second edition of their flagship thought leadership series “EY Social Media Marketing India Trends Study” the previous week. Continuing from the success of the first edition of the report (released in 2013), this edition continues to track how Indian marketers and organizations are using social media platforms and how social media initiatives are evolving.

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How can CIOs create business value?

Who knew that the value of a cell phone will depend on the apps that it can support; and shoes will have integrated censors to enhance user experience?  Trends such as social media, mobility, analytics and cloud can not only disrupt your business models but transform the inter-relationship of IT and end-users.  Such changes in the marketplace require CIOs to take on a more strategic role to deliver value.

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