The Indian e-commerce sector is expected to grow 70 per cent in 2015 and cross $6 billion to become one of the fastest-growing e-commerce markets in the Asia-Pacific region. Market players are providing various incentives to lure customers in order to gain market share. They have adopted a low margin and high customer acquisition cost business model. However, players must focus on long-term value creation while racing for the bigger piece of the pie.
Dinesh Mishra, Partner and Customer Leader, EY and his team launched the second edition of their flagship thought leadership series “EY Social Media Marketing India Trends Study” the previous week. Continuing from the success of the first edition of the report (released in 2013), this edition continues to track how Indian marketers and organizations are using social media platforms and how social media initiatives are evolving.
Due to increase in broadband penetration more and more companies are choosing online platforms to sell their goods and services. In the last 5 years Indian e-commerce market saw exponential growth. However, in order to make an e-commerce growth story a success, it is essential to protect it from various type of cyber threats like Personal identity theft, Spoofing, Phishing, Trojan, Virus and Malwares, etc.