Digital is fundamentally changing how companies do business. Enabled by data and technology, digital is a continuous form of disruption to business models, products, services and experiences. It has radically changed the way people consume content, communicate, and access products and services.
The technology landscape is changing rapidly and commoditization of technology is the new norm. The next-generation digital trends – Social, Mobility, Analytics and Cloud (SMAC) – have transformed the way businesses are run.
Digital growth in India has shown a tremendous spur among organizations and has significantly impacted the consumers, services in the market. Our annual Enterprise IT Trends and Investments Survey titled SMAC 3.0: Digital is Here covers the journey of the Social, Media, Analytics and Cloud (SMAC), areas that have been the latest buzzwords among IT strategists. The survey, which was aimed to capture key IT priorities and initiatives taken by organizations across various sectors, provided meaningful insights from the 267 CIO’s that responded. The results clearly highlight that the direction of the respondents’ current and future plans align with the ‘Digital India’ story.
Who knew that the value of a cell phone will depend on the apps that it can support; and shoes will have integrated censors to enhance user experience? Trends such as social media, mobility, analytics and cloud can not only disrupt your business models but transform the inter-relationship of IT and end-users. Such changes in the marketplace require CIOs to take on a more strategic role to deliver value.
Job creation is the number one priority for India today and our Prime Minister has listed it as his prime goal. In this blog post Milan Sheth , Partner and Technology Leader-Advisory Services, shares his views on the changes triggered by digitization and its impact on business processes.
Digital evolution across the globe has offered a huge scope for improving business processes, customer and client engagement. Did we ever imagine that we would be able to pay our electricity bills through mobile or influence the entire spectrum of business activity through Social Media. In this blog post Ram Sarvepalli, Partner & Deputy Leader, Advisory Services, EY shares his viewpoint on how digitalization is constantly bringing path-breaking changes in the working of economies around the world.