Customer is at the heart of everything we do. How are brands leveraging digital and social media to gain advantage across the customer lifecycle?
In the recent past, the digital and social media landscape has shown that India Inc. is embracing social media to attract, engage and transact with their customers. In the third edition of this report, we also aimed at learning what customers look for when engaging with brands on social media.
With the investments in India’s connectivity, and growth in internet and social media usage, we are seeing brands understand the importance of having a digital and social media presence in order to engage with customers.
The third edition of EY social media marketing study explores what brands are doing across the customer lifecycle to attract, sell and retain customers. It also explores the objectives, spends and challenges of participating brands. Additionally, the consumer survey helps to understand why a consumer connects and engages as well as what he or she expects from a brand. Download the EY Social media marketing India trends study to get a view of social media marketing trends in India today.
Follow us on Twitter @EY_India.