Srinivas Yelandur, Director & Digital Advisory Leader in an exclusive interview to Thinking Aloud, talks about the latest trends in mobile advertising.
The Government of India aims to transform the country into an ‘India of Tomorrow’, one that is both socially and economically empowered. To enable such transformation, factors such as (i) a sharp focus on sustainable and inclusive growth to drive job creation and enhance economic activity, (ii) social safety nets to protect the socio-economically marginalised, and (iii) social inclusion to ensure equal access for all to education, health, employment and other services are rudimentary imperatives.
The CFO-CMO partnership is a trending one in today’s digital economy, which is guided by increasing customer expectations and business complexities.
Digital is fundamentally changing how companies do business. Enabled by data and technology, digital is a continuous form of disruption to business models, products, services and experiences. It has radically changed the way people consume content, communicate, and access products and services.
Digital growth in India has shown a tremendous spur among organizations and has significantly impacted the consumers, services in the market. Our annual Enterprise IT Trends and Investments Survey titled SMAC 3.0: Digital is Here covers the journey of the Social, Media, Analytics and Cloud (SMAC), areas that have been the latest buzzwords among IT strategists. The survey, which was aimed to capture key IT priorities and initiatives taken by organizations across various sectors, provided meaningful insights from the 267 CIO’s that responded. The results clearly highlight that the direction of the respondents’ current and future plans align with the ‘Digital India’ story.
Proliferation of data and technology has molded how people consume content, communicate, and receive products and services. This new “digital” wave is also transforming how companies do business — disrupting their existing operating models and changing the way they interact with their customers, suppliers, employees, shareholders and the public at large. Research elucidates that digital disruption has led to more than 52% of the Fortune 500 companies either going bankrupt, closing down, or being acquired, since 2000. Moreover, the scale of this disruption is expected to impact companies across sectors. Amid this rapidly changing business environment, a company’s survival would be dependent on its response to the digital challenge.