Srinivas Yelandur, Director & Digital Advisory Leader in an exclusive interview to Thinking Aloud, talks about the latest trends in mobile advertising.
IoT has emerged to reflect growing number of smart, connected devices. Yet this phrase is an oversimplification of the phenomenon and its massive implications.
Connecting citizens to the world of internet has become increasingly essential for the development and social progress of a country. With the launch of the Digital India program, the Indian government aims to transform India into a digitally empowered economy and seeks to integrate technology with the everyday life of the citizens.
The Government of India aims to transform the country into an ‘India of Tomorrow’, one that is both socially and economically empowered. To enable such transformation, factors such as (i) a sharp focus on sustainable and inclusive growth to drive job creation and enhance economic activity, (ii) social safety nets to protect the socio-economically marginalised, and (iii) social inclusion to ensure equal access for all to education, health, employment and other services are rudimentary imperatives.