Modern Enterprise Data Warehouse – Adding economic value to data

A paradigm shift in how data is acquired, processed and consumed In this connected world, it is not just people and devices that are connected but also the markets, assets, infrastructure, fleet, products and customers are connected by some means. Every click and tick on the clock is creating digital footprint resulting in a large … More Modern Enterprise Data Warehouse – Adding economic value to data

Social media marketing trends study 2014

Dinesh Mishra, Partner and Customer Leader, EY and his team launched the second edition of their flagship thought leadership series “EY Social Media Marketing India Trends Study” the previous week. Continuing from the success of the first edition of the report (released in 2013), this edition continues to track how Indian marketers and organizations are … More Social media marketing trends study 2014

Why go digital?

Digital can provide the mass marketing effect of television, the personal connect of a door-to-door salesman and the responsiveness of a front office. It is much more than just technology as it has the power to transform customer experiences, establish demand for products and services, and enable collaboration. In this blog post read about how continuous … More Why go digital?