Dinesh Mishra, Partner and Customer Leader, EY and his team launched the second edition of their flagship thought leadership series “EY Social Media Marketing India Trends Study” the previous week. Continuing from the success of the first edition of the report (released in 2013), this edition continues to track how Indian marketers and organizations are using social media platforms and how social media initiatives are evolving.
The media and entertainment industry has undergone a metamorphosis and has shifted beyond traditional mediums like print or analogue radio/TV, to encompass new digital formats.
Organizations nowadays are grappling with the increasingly growing consumer base and their needs. In such a scenario, directly engaging with the customers is proving to be highly resourceful. In today’s blog post read how co-creation models are gaining prime importance and paving a way for a collaborative future.
Digital can provide the mass marketing effect of television, the personal connect of a door-to-door salesman and the responsiveness of a front office. It is much more than just technology as it has the power to transform customer experiences, establish demand for products and services, and enable collaboration. In this blog post read about how continuous innovation and digital explosion can help create quality business models and offer better experiences. Continue reading
Dinesh Mishra, Leader-Customer practice at EY, while highlighting the growing realization about the importance of delivering compelling and differentiated customer experience, emphasizes on the need for an overall customer centric approach and how this can be made the core for an organization and allow technology to act as a strategic enabler.