Digital growth in India has shown a tremendous spur among organizations and has significantly impacted the consumers, services in the market. Our annual Enterprise IT Trends and Investments Survey titled SMAC 3.0: Digital is Here covers the journey of the Social, Media, Analytics and Cloud (SMAC), areas that have been the latest buzzwords among IT strategists. The survey, which was aimed to capture key IT priorities and initiatives taken by organizations across various sectors, provided meaningful insights from the 267 CIO’s that responded. The results clearly highlight that the direction of the respondents’ current and future plans align with the ‘Digital India’ story.
This year’s survey brings good tidings for the Indian CIO with an optimistic outlook, interesting trends and a view towards the journey to SMAC3.0. The report highlights the journey of the CIO from the predominant SMAC technologies in 2010 (SMAC 1.0), covering the trends observed in the recent past (SMAC 2.0) to the futuristic ones which will define the ever-increasing role of IT in the organization (SMAC 3.0). Let us take a brief look at the individual components of SMAC and how each one has evolved.
Evolution of social media
Social media has evolved to a massive extent from its original concept of connecting people all over the world. It has become a huge new platform where brands are marketing their products to reach out to their consumers. Although, we are heading in a direction where we will see another level of advancement in this technology sphere where social media Customer Relationship Management (CRM) software will be able to produce trends for all those connected to you via advanced preference analytics algorithms.
Mobility: Universal inbox as a service
Emerging technologies, such as mobile payments, peer-to-peer payments, and mobile apps, are creating a mobile ecosystem. Enterprise mobility allowed workers to perform their business tasks using their mobile devices from anywhere outside the workplace. The next big step is the collaboration of organizations with cloud service technologies to enable users to work on their mobile devices, irrespective of the type of device, the platform on which the device runs, and the type of connectivity available.
Analytics: Extracting the nuggets of gold hidden under mountains of data
Analytics has evolved from providing statistical outputs for creating trends to predictive analytics, which filters out information from huge existing datasets to identify patterns and predict future outcomes. The next level of analytics awaited is prescriptive analytics which will help gain an insight into the lives of customers, understand their lifestyles, interests and behaviours, and provide the appropriate products or services they need.
Cloud: Anywhere computing as a service
Cloud computing started off as a public cloud where cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Private cloud soon arrived where cloud infrastructure is operated solely for an organization. The next step in cloud computing is a Hybrid Cloud. A hybrid cloud is a composition of two or more clouds (private, or public) that remain unique entities but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds).
The key highlights of the Enterprise IT Trends and Investments Survey include:
- 29% respondents stated that there would be more than 10% increase in their expenditure on IT as compared to last year. 35% stated that they would spend 0-10% more than the previous year
- 54% of the respondents agree that social media has been really effective in engaging with customers and enhancing collaboration
- 52% respondents have budgeted for mobility in the current financial year
- Of the respondents, 57% agreed that they are reaping the benefits of investments made in cloud-based technologies. Of these, 30% of the respondents are from the infrastructure, real estate and technology sectors
Based on the significant enhancements of disruptive technologies, there will be a significant shift for CIOs with respect to managing their internal users and external service providers. CIO’s are implementing self-service technologies to allow business users to get more control over their service needs (thus imparting a Do It Yourself-DIY over the earlier Do It For Me-DIFM attitude). Curiously, in a lot many areas, CIO’s themselves are looking to go for managed services, thus leaning towards Do It For Me (DIFM), themselves.
Increasing sales and market share; and focusing on margins will be the key drivers for IT innovation in FY15-16.
Nitin Mehta, Director – IT Advisory Services has also contributed to this article
For more insights and readings of the survey, please click here