Social media marketing trends study 2014

Dinesh Mishra, Partner and Customer Leader, EY and his team launched the second edition of their flagship thought leadership series “EY Social Media Marketing India Trends Study” the previous week. Continuing from the success of the first edition of the report (released in 2013), this edition continues to track how Indian marketers and organizations are using social media platforms and how social media initiatives are evolving.

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Cybersecurity- What are you doing about it?

A successful cyber-attack can impact shareholder value, tarnish the brand and reputation, expose the company to litigation, result in loss of competitive advantage, reveal regulatory or legal non-compliance, and result in steep financial consequences in billions of dollars.

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CSR regulation in India: The way forward

CSRIndia has come a long way since its independence in terms of social, political and economic development. However, it continues to grapple with issues of inclusiveness, equity and sustainable growth; this has a strong underlying impact on the country’s business environment. In light of this, the Indian Government amended the Companies Act to mandate companies to make investments for the cause of the betterment of society. With this, India became the first country in the world to legislate Corporate Social Responsibility.

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Redefining the role of CSO

man writingDo you think the role of the CSO is no longer restricted to planning, in which case is there a risk of ambiguity/dilution of his responsibilities?   In today’s blog post Guru Malladi, Partner, Advisory Services, EY India, highlights the evolution of the CSO  to a CSIO and its importance in modern organizations.

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Join us for a four-day Master Class on Companies Act

Companies Act mcTo make our Companies Act more contemporary and relevant to corporates, regulators and other stakeholders in India and to effectively handle some of the present day challenges of a growing industry, Companies Act, 2013 (“2013 Act”) was enacted in August 2013- to significantly change the regulations as applicable to the Companies in India.

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E-commerce and cyber crime-What’s the way out?

laptopsDue to increase in broadband penetration more and more companies are choosing online platforms to sell their goods and services. In the last 5 years Indian e-commerce market saw exponential growth. However, in order to make an e-commerce growth story a success, it is essential to protect it from various type of cyber threats like Personal identity theft, Spoofing, Phishing, Trojan, Virus and Malwares, etc.

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Think “Smart” Data Analytics before you think “Big” Data Analytics…

Big Data is typically explained via 3Vs – Volume (2.5 Quintillion Bytes of data are estimated to be created every day), Variety (data from all possible source from structured to unstructured) and Velocity (tremendous speed of generating data due to increasing digitization of society).

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